Prudential Privacy Policy
Our Privacy Policy
At Prudential California Realty, we recognize that you expect privacy and security
when it comes to information that personally identifies you and allows you to be
individually contacted ("Personal Information"). Prudential California Realty has
adopted the following online privacy policy because we understand the need to
safeguard the information you may be providing to us at our web site.
Why we request information about you
Prudential California Realty offers a variety of programs and services to you from
personalized home searches to online mortgage applications. We collect and retain
information about you only when we believe it will help us provide you with the
services and products that you desire.
Personalized Home Search Registration
When you sign up for our personalized home search, we may use that information to
occasionally notify you about important functionality changes to our web site,
new Prudential California Realty products or services, and special offers we think
you'll find valuable.
Online Forms
When you request other information from us through our various order forms, we
need to know your name, e-mail address, mailing address and telephone numbers so
we can be sure to get in touch with you when and how you ask us to. For instance,
when you apply for an online mortgage loan, we need to know your name, social
security number, e-mail address, mailing address, income, debt and asset
information. This information is necessary to process your mortgage application and
to obtain your credit report. We will not obtain your credit report without your
authorization, but we cannot approve you for a mortgage loan without it. We can,
however, pre-qualify you for a mortgage loan without your credit report.
How we protect your financial information
When you apply for an online mortgage loan, we offer the use of a secure server.
The secure socket layer software (SSL) encrypts all information you input before it is
sent to us. Even though you may not see a padlock in the bottom of your browser
window, rest assured that all the information you enter is encrypted before being
sent to our order center. The information we receive from you also is protected
against unauthorized access once we receive it. We limit access to your information
to employees who have a business reason for accessing it. We also educate our
employees about the importance of your privacy through our educational programs
and company policies.
About Our Cookies
Cookies are small pieces of information that are stored by your browser on your
computer hard drive. Our cookies allow us to welcome you back to our site and
provide you with your personalized home searches. Most web browsers automatically
accept cookies, but you can change your browser to prevent cookies from being
placed on your computer without your consent. You can still use our regular home
search feature and every other function on our site even though your computer will
not accept cookies. Cookies, by themselves, cannot be used to discover your identity
and we do not know your identity unless you tell us.
Links to other web sites
Our web site contains links to and from other web sites and may be in the form of
display advertising. We cannot guarantee that web sites other than
PrudentialCal.com will respect and protect your Personal Information in the same
manner that we do. We urge you to go to and read the Privacy Statements of other
web sites when you visit them for your own protection. We also are not responsible
for the content of web sites other than PrudentialCal.com.
Your consent
When you provide us with Personal Information, you consent to the collection and
use of this information by Prudential California Realty. If we decide to change our
privacy policy, we will post changes on this page so that you are always aware of
what information we collect, how we use it, and under what circumstances we
disclose it.
© 2004 Prudential California Realty. All Rights Reserved.
